How to make money on YouTube in 2021 (and how much I earn)

okay so if you spend any quantity of season on youtube you’ve maybe wondered at some level how much coin do these youtubers actually meet is it related to how many deems or how many subscribers are all these different factors so in this episode of over sharing i’m gonna break down exactly how much money i make from youtube and i’ll be explaining how this whole thing manipulates so that if you want to get into it you are eligible to or if you’re just really curious you can indulge your interest we’ll start by talking about the logistics of how people actually earn money on youtube and how it wields and then we’ll talk about the three main factors that affect how much private individuals pays on youtube and then we’ll go under the hood and i’ll be uncovering all of my analytics for the last three years so you can see how much coin i really make so to start making money on youtube you first have to join the youtube partners program which means these days you need to have at least a thousand readers and 4 000 hours of total watch term on youtube so you can’t start monetizing the wink you turn on your canal once you’ve hit those landmarks then you can apply for the program and if you’re approved for it you can then turn on ads on your videos this is optional but when you turn on ads then parties will probably frequently discover a five-second ad before the video and might watch some mid-roll ads during the video and possibly a five-second ad after the video and the idea is that youtube sells these ad slits to advertisers through their google ads program so advertisers can then pay to show their ads on different types of content and they might want to do it based on a whole lot of different factors now the problem is that when you are very small on youtube you actually aren’t really making very much money at all and i i recognize this so for me when i started my youtube direct in like june 2017 i performed 77 videos before i turned on monetization i think i turned on monetization around about april 2018 because to my knowledge inducing five or ten dollars a few months from youtube was just not worth the uh you know annoyance for the gathering in watching the ads but if that figure was going to be just 500 a month at that point it would be worth uh you know subjecting the audience to the annoyingness of ads because it was moving me a significant amount of money and so for example from june 2017 up until april 2018 i had 340 000 opinions um 8.3 000 readers and i realise one pound 96 in total across that but then when i turned on monetization for the next six months from april 2018 to september 2018 in total i determined 6 106 pounds and 42 p so that’s the logistics out of the channel let’s now talk about the three influences that affect how much coin you own on youtube and the most important of those is actually watch time so watch era is quite important both from a revenue position and too from a youtube algorithm perspective so from a income attitude it’s important because the longer parties are watching your videos the more opportunity they have to see ads but from a youtube algorithm perspective watch period is interesting because although no one quite knows exactly how the youtube algorithm acts uh the youtube author squad have hinted like a lot of it is based on watch time like if your videos are constructing people watch for longer and too stay on youtube as a pulpit for longer then your videos are more likely to be recommended by the algorithm and so that’s partly why these audience retention graphs that we see in our youtube studio these are so important and if we look at like my four previous videos you can see the audience retention diagrams are actually not very good like for most of these videos even for the ones that i think are pretty good we’re falling off to about like maybe only one in four or one in five people are actually watching all the way through to the end of the video and you can see there’s a significant decline right at the start often this is because people click on a video within five seconds they realize it can’t be can’t be riled to watch the video so they go away from it so you get this precipitous worsen and then you get a general decline as you go through the video which exactly has indicated that you know there’s nothing in particular that’s making people clink away from it it’s just that people are slowly attritioning over time in fact some people say that the more viral a video gets the less your audience retention is going to be good like for example in one of my recent videos called how i typed really fast which amazingly extended viral quantities of people watching that video are people who don’t know who i am they’re not subscribed to my channel therefore they’re a great deal less likely to watch 17 hours of me gushing on about something or another which is why the audience retention diagrams for that particular video seeks so abysmal even though that video had a lot of views let’s have a look at some of my most popular videos and we can see how watch time relates to revenue so for example if we compare the video of my productivity desk setup with uh the video of which ipad should you buy the desk setup video has made about 1700 pounds with 1.4 million views and the ipad video has become 2 246 pounds with 1.3 million views so that’s kind of quirky like the ipad video has determined more coin although it has fewer thoughts but if we look at the watch term the desk setup only has 75 000 hours which is quite a lot but the ipad video has 124 000 hours so it’s about a 50 increase but then on top of that we also have an extra feature which is mid-roll ads this was something that google and youtube introduced a few years ago and that meant that on any video above 10 minutes you could have mid-roll ads so sometimes those are ads that are you know those little like auctioneer like flag ads in that appear in the middle of video at other days they’re more annoying like five-second ads that interrupt your video[ Music] that you have to skip and then you can watch the rest of the video but crucially this only applies to videos “thats been” over 10 hours long and so a lot of youtubers realized this and started various kinds of artificially inflating the length of their videos to make it more than 10 times for example if we take a look at my youtuber friend and colleague shelby church she’s done a video where she breaks down how much fund she makes off youtube and she looks at the difference between a 9 instant and a 10 hour video and she found that her videos that are over 10 minutes give over three times as much revenue as the videos that are under 10 minutes so it offsets such a big change which is what kind of incentivizes youtubers to have longer videos just so they can get these mid-roll ads in and actually recently in the last couple of months youtube has made a change whereby you now merely is essential to eight instants long before you can start adding mid-roll ads so i suspect beings are going to be less keen to inflate above 10 hours and now a little more keen to inflate above eight instants so another thing that adjudicates how much money you’re gonna obligate is the type of content and that’s what prescribes the cpm or cost per dinner which is latin for like rate per thousand goals or something like that and the cpm changes on a lot of things but mainly it’s based on how much advertisers are willing to pay to target a certain type of video and so depending on the topic you would get different proportions so let’s say i make a video about i don’t know like a fantasy works that i like the styles of companies that are advertising in those videos probably don’t have a lot of coin they’re probably bible publishing fellowships material like that whereas if you were to make a video about finance or real estate or credit cards the companies that advertise on those styles of videos have quantities of money to burn and so your cpm charges are going to be higher so in general for most youtubers the cpm is around three to seven dollars per thousand contemplates but if you pick the right sort of video topic it can go up to about 30 or 40 dollars per thousand panoramas which is absolutely immense for example most of my videos are in the three to seven pounds range but if we look at shelby church’s video where she talks about how to make money using amazon’s fba fulfilled by amazon program that’s a prime video for advertisers to target because it’s a video about making money online and therefore consignments of people who have trends about making money online are going to target that special gathering and we can see from her channel that she says her playback-based cpm was 35.60 which is absolutely enormous and so she’s making more than 10 seasons as much money as she “wouldve been” starting on a different kind of topic video simply solely based on the choice of topic unfortunately the cpm doesn’t actually go to the creator youtube tends to take a 45 trimmed of cpms and so if your cpm is 10 you’ re actually exclusively going to get 6.50 off that amount um and that should contribute to a new metric that they’ve recently introduced announced rpm which is revenue per snack and that is a more accurate idea of how much fund you as the inventor are taking home from these videos the third largest major thing that influences how much coin we oblige on videos is the role of sponsors now basically if a video is sponsored then at some site during the video the designer is going to make some kind of spiel so for example i might say that if you want to start your own journey of making money online one of the best ways of doing that is by learning how to code to learn how to code you should start by teaching yourself html and css and then you should learn a server-side language like python and actually the best way to learn python is by following an online track over at gorgeous who are very kindly sponsoring this video if you don’t know gorgeous is an amazing platform with online routes for maths science and computer science and their introduction to python and advanced python sequence is actually a really good interactive merriment route of hear how to code in python and then formerly you taught to code in python you are eligible to mostly build anything from you know a simple website all the way through to machine learning algorithms you know it’s one of the most popular programming languages in the world and brilliant is a great place to learn that they’ve also got incredible courses on maths and discipline they’ve recently got one about uncertainty which is all about kind of navigating probability in an indeterminate world-wide so if that parts up your street you should definitely head over to brilliant.org forward trounce ali and the first 200 parties to click that connect will get 20 of the annual payment due so thank you brilliant for sponsor this video that’s an example of a sponsored message and so brilliant are going to pay me a certain amount of money for plugging that within my video and that massively alterations how much fund i’m gonna be obliging from this video a few cases things kind of complicated so firstly uh most agreements with patronizes say that you’re not allowed to say how much money you’re making from them so i’m not allowed to tell you how much fund bright have paid me to do that special patronized plug but with some canals like casey neistat for example he says he makes between ten thousand and a hundred thousand dollars per video as in like more than a hundred thousand dollars even though he and he’s absolutely huge he’s a lot bigger than i am uh but it merely kind of gives you an idea of the numbers that get thrown around and in fact a lot of huge youtubers shape more than a hundred thousand dollars per sponsored video which is just insane so we’ve talked about the different factors that influence how much coin youtubers become let me now make you inside my youtube studio uh my youtube studio app thingy and i’ll show you how much money i’ve been obligating from each of the videos and we’ll talk about that a little bit more so this is the lifetime revenue of my youtube direct since about june 2017 when i first started uploading videos and so we can see that for the first perfectly ages i’m making sometimes one penny per daylight but mostly i’m not making anything until april 2018 i think it was 17 th april i remember this day when i turned on monetization and so now i’m going from making absolutely nothing per period to obliging you know 11 pounds 8 pounds 9 pounds 16 pounds so immediately you know having already been a youtuber for like nine months at this detail and having construct 77 videos already i’m now clearing kind of between 5 and 15 pounds a day off of youtube ads which at the time was was pretty great like i was already feeling like i was winning at live because that pays for a takeaway every day if i just wanted to and that simply felt like you know it kind of felt like cheating that they are able to basically eat for free now that i have a youtube channel which is quite nice so we can we can see in may 2018 16 pound 72 and then i know kind of dropping down to 3 pounds 3.68 10 pounds and then we start in june 2018 i think this was when i obliged my ipad video yeah this was a special video how to take notes on my ipad at medical academy but as soon as that video “re coming” suddenly my income skyrockets from five pound 91 and four pound 69 a daytime all the way up to sometimes 60 pounds a day and 40 pounds a daytime and 70 pounds a epoch and again this really felt like cheating at the time because i can’t believe i’m making this much fund on youtube i’m making like 50 pounds a daylight that was like 1500 quid a month and that really felt again like this is amazing i’m making real actual fund from youtube it’s not just a few pennies here and there this is 1500 pounds a month this is actually a large amount of money over season we can see like it doesn’t really vary much for the next like year so for around 12 months after that i was sort of linger between the you know making a few dozen pounds a day off of youtube ads which was still pretty good but then like over season we can see that the diagram genuinely starts to increase so in throughout 2019 the rate protrusions up a little so some periods i’m making over 100 pounds a daytime which is again perfectly moronic and then you know we’ve got a 97 88 95 100 100 all the way through to september 2019. And then what’s really cool about this diagram is just how much of an exponential rise it’s been over the last six months basically since lockdown started so i think kind of locked down was pretty good for me in the youtube path because now all of a sudden loads more parties are watching sitting down and watching videos and now we can see that these days you know for example friday the 3rd of july 578 pounds in a single period that’s pretty good sunday 23 rd of august 2020 711 pounds in a daytime if you told me a couple of years ago i was going to make 700 quid in a date from youtube ads i would literally have had a stroke and i would have speculated ah go home this is not and this is not gonna happen it’s a very much like an a lot sort of slow and steady slow and steady and then all of a sudden suddenly it starts to grow and that’s only really happened in the last six months it’s one of those creepy things whereby it’ll it it roughly feels like like playing a video game where you your attribute starts off kind of level one and you can’t kill anything and then you can start kind of killing some trash but then at some time you get to kind of what feels like the end game where your character starts get a lot more powerful and unexpectedly you are eligible to just various kinds of do all these things that you could have done before and that’s kind of what it feels like on the kinds of exponential rise of youtube income and if we kind of placed this down to the last 28 periods we find yeah reckoned income in the last 28 daytimes 11 618 pounds whereas forecasted income of the lifetime was about 90 000. So in the last one month i’ve made about 10 11 12 receipt compared to the last like three years which is which is pretty good going and we can see here that the cpm the cost per banquet is 5. 50 but the actual revenue per meal is simply one pound 68 and that’s because consignments of beings have ad block it’s because youtube takes a slouse and all these different factors so yeah last-place 28 dates 11 618 pounds this is pretty good uh for context my junior physician wage was about 3000 pounds a few months like pre-tax this is also pre-tax so this is three and a bit times more than my monthly physician wage if you want to see how much money i’ve made from other sources uh that video how much coin i realize in a few weeks as a doctor and youtuber will be linked in a little playlist over there along with a couple of other videos about how to make money online and how you can get started on this passage of passive income thanks for coming for watching and i’ll see you in the next video bye-bye

Video Transcript-As found on YouTube