okay so if you expend any sum of go on youtube you’ve perhaps wondered at some detail how much coin do these youtubers actually shape is it related to how many sentiments or how many customers are all these different factors so in this episode of over sharing i’m gonna break down exactly how much money i constitute from youtube and i’ll be explaining how this whole thing designs so that if you want to get into it you are eligible to or if you’re just really inquisitive you can indulge your interest we’ll start by talking about the logistics of how people actually earn money on youtube and how it manipulates and then we’ll talk about the three main factors that affect how much private individuals pays on youtube and then we’ll go under the hood and i’ll be exposing all of my analytics for the last three years so you can see how much fund i really move so to start making money on youtube you first have to join the youtube partners program which intends these days you need to have at least a thousand customers and 4 000 hours of total watch day on youtube so you can’t start monetizing the wink you turn on your canal once you’ve hit those landmarks then you can apply for the program and if you’re approved under it you can then turn on ads on your videos this is optional but when you turn on ads then parties is very likely to often witness a five-second ad before the video and might identify some mid-roll ads during the video and possibly a five-second ad after the video and the idea is that youtube sells these ad slots to advertisers through their google ads planned so advertisers can then pay to show their ads on different types of content and they might want to do it based on a whole lot of different factors now the problem is that when you are very small on youtube you actually aren’t really making very much money at all and i i recognize this so for me when i started my youtube path in like june 2017 i established 77 videos before i turned on monetization i think i turned on monetization around about april 2018 because to my subconsciou impelling five or ten dollars a few months from youtube was just not worth the uh you know annoyance for the audience in watching the ads but if that figure was going to be 500 a month at that point it would be worth uh you know subjecting the audience to the annoyingness of ads because it was constructing me a significant amount of money and so for example from june 2017 up until april 2018 “i probably shouldve” 340 000 opinions um 8.3 000 customers and i obliged one pound 96 in total across that but then when i turned on monetization for the next six months from april 2018 to september 2018 in total i concluded 6 106 pounds and 42 p so that’s the logistics out of the behavior let’s now talk about the three ingredients that affect how much coin you own on youtube and the most important of those is actually watch time so watch day is quite important both from a income view and too from a youtube algorithm perspective so from a income attitude it’s important because the longer parties are watching your videos the more opportunity they have to see ads but from a youtube algorithm perspective watch time is interesting because although no one relatively knows exactly how the youtube algorithm wields uh the youtube founder crew have hinted like a good deal of it is based on watch time like if your videos are forming people watch for longer and likewise stay on youtube as a scaffold for longer then your videos are more likely to be recommended by the algorithm and so that’s partly why these audience retention diagrams that we see in our youtube studio these are so important and if we look at like my four previous videos you can see the gathering retention graphs are genuinely not very good like for most of these videos even for the ones that i think are pretty good we’re dropping off to about like maybe only one in four or one in five people are actually watching all the way through to the end of the video and you can see there’s a significant decline right at the start typically this is because people click on a video within five seconds they realise it can’t be can’t be vexed to watch the video so they go away from it so you get this abrupt nosedive and then you get a general decline as you go through the video which time shows that you know there’s nothing in particular that’s concluding beings clink away from it it’s just that people are slowly attritioning over time in fact some people say that the more viral a video gets the less your public retention is going to be good like for example in one of my most recent videos announced how i typed really fast which amazingly departed viral loadings of parties watching that video are people who don’t know who i am they’re not subscribed to my canal therefore they’re a lot less likely to watch 17 instants of me spouting on about something or another which is why the audience retention diagrams for that special video seems so abysmal even though that video had a lot of views let’s have a look at some of my more popular videos and we can see how watch time relates to revenue so for example if we compare the video of my productivity desk setup with uh the video of which ipad should you buy the desk setup video has made about 1700 pounds with 1.4 million views and the ipad video has stirred 2 246 pounds with 1.3 million views so that’s kind of weird like the ipad video has represented more coin even though it has fewer looks but if we look at the watch hour the desk setup only has 75 000 hours which is quite a lot but the ipad video has 124 000 hours so it’s about a 50 increase but then on top of that we also have an extra feature which is mid-roll ads this was something that google and youtube introduced a few years ago and that means that on any video above 10 minutes you could have mid-roll ads so sometimes those are ads that are you know those little like auctioneer like banner ads in that appear in the middle of video at other times they’re more annoying like five-second ads that interrupt your video[ Music] that you have to skip and then you can watch the rest of the video but crucially this only applies to videos “thats been” over 10 hours long and so a lot of youtubers recognise this and started various kinds of artificially overstating the length of their videos to make it more than 10 minutes for example if we take a look at my youtuber friend and colleague shelby church she’s done a video where she breaks down how much money she makes off youtube and she looks at the difference between a 9 instant and a 10 minute video and she found that her videos that are over 10 instants earn over three times as much revenue as the videos that fall under 10 minutes it is therefore moves such a big change which is what kind of incentivizes youtubers to have longer videos just so they can get these mid-roll ads in and actually recently in the last couple of months youtube has made a change whereby you now only need to be eight minutes long before you can start adding mid-roll ads so i suspect people are going to be less keen to increase above 10 minutes and now a little more keen to increase above eight times so the second thing that specifies how much fund you’re gonna conclude is the type of content and that’s what imposes the cpm or cost per meal which is latin for like penalty per thousand opinions or something like that and the cpm converts on a lot of things but chiefly it’s based on how much advertisers are willing to pay to target a certain type of video and so depending on the topic you would get different charges so let’s say i make a video about i don’t know like a fantasy notebooks that i like the styles of companies that are advertising in those videos probably don’t have a lot of fund they’re probably journal publishing business material like that whereas if you were to make a video about finance or real estate properties or credit cards the companies that advertise on those styles of videos have consignments of money to burn and so your cpm rates are going to be higher so in general for most youtubers the cpm is around three to seven dollars per thousand thoughts but if you pick the right sort of video topic it can go up to about 30 or 40 dollars per thousand vistums which is absolutely immense for example most of my videos are in the three to seven pounds straddle but if we look at shelby church’s video where she talks about how to make money using amazon’s fba fulfilled by amazon program that’s a prime video for advertisers to target because it’s a video about making money online and therefore ladens of people who have courses about making money online are going to target that particular public and we can see from her path that she says her playback-based cpm was 35.60 which is absolutely enormous and so she’s making more than 10 epoches as much money as she would be representing on another kind of topic video time solely based on the choice of topic unfortunately the cpm doesn’t actually go to the creator youtube tends to take a 45 chipped of cpms and so if your cpm is 10 you’ re actually merely going to get 6.50 off that quantity um and that should contribute to a new metric that they’ve recently introduced announced rpm which is revenue per dinner and that is a more accurate idea of how much coin you as the builder are taking home from these videos the third major thing that are affecting how much fund we form on videos is the role of sponsors now virtually if a video is sponsored then at some detail during the video the creator is going to manufacture some kind of spiel so for example i might say that if you want to start your own journey of making money online one of the best ways of doing that is by learning how to code to learn how to code you should start by teaching yourself html and css and then you should learn a server-side language like python and actually the best way to learn python is by following an online trend over at brilliant who are very kindly sponsoring this video if you don’t know brilliant is an amazing platform with online tracks for maths science and computer science and their introduction to python and boosted python sequence is actually a really good interactive entertaining nature of ascertain how to code in python and then formerly you taught to code in python you can mostly build anything from you know a simple website all the way through to machine learning algorithms you know it’s one of the most popular programming languages in the world countries and clever is a great place to learn that they’ve also came stupendous courses on maths and discipline they’ve recently got one about mistrust which is all about kind of navigating probability in an doubtful world so if that summarizes up your street you should definitely head over to brilliant.org forward reduce ali and the first 200 people to sounds that connect will get 20 of the annual premium subscription so thank you brilliant for patronize this video that’s an example of a sponsored message and so brilliant are going to pay me a certain amount of money for plugging that within my video and that massively varies how much money i’m is about to be clearing from this video a few things various kinds of involved so firstly uh most agreements with sponsors say that you’re not allowed to say how much money you’re making from them so i’m not allowed to tell you how much coin brilliant have paid me to do that special sponsored plug but with some paths like casey neistat for example he says he makes between ten thousand and a hundred thousand dollars per video as in like more than a hundred thousand dollars even though he and he’s absolutely huge he’s a lot bigger than i am uh but it just kind of gives you an idea of the numbers that do thrown around and in fact a lot of huge youtubers induce more than a hundred thousand dollars per sponsored video which is just insane so we’ve talked about the different factors that influence how much fund youtubers draw let me now take you inside my youtube studio uh my youtube studio app thingy and i’ll show you how much money i’ve been seeing from each of the videos and we’ll talk about that a little bit more so this is the lifetime revenue of my youtube direct since about june 2017 when i was started uploading videos and so we can see that for the first perfectly ages i’m making sometimes one penny per day but mostly i’m not making anything until april 2018 i think it was 17 th april i remember this day when i turned on monetization and so now i’m going from making absolutely nothing per day to reaching you know 11 pounds 8 pounds 9 pounds 16 pounds so immediately you know having already been a youtuber for like nine months at this level and having make 77 videos once i’m now stimulating kind of between 5 and 15 pounds a day off of youtube ads which at the time was was pretty great like i was already feeling like i was winning at lifetime because that pays for a takeaway every day if i just wanted to and that exactly felt like you know it kind of felt like cheating that they are able to mostly eat for free now that i have a youtube channel which is quite nice so we can we can see in may 2018 16 pound 72 and then i know kind of dropping down to 3 pounds 3.68 10 pounds and then we start in june 2018 i think this was when i performed my ipad video yeah this was a special video how to take notes on my ipad at medical academy but as soon as that video comes out suddenly my revenue skyrockets from five pound 91 and four pound 69 a date all the way up to sometimes 60 pounds a period and 40 pounds a epoch and 70 pounds a epoch and again this really felt like cheating at the time because i can’t believe i’m making this much money on youtube i’m making like 50 pounds a daylight that was like 1500 quid a few months and that merely felt again like this is amazing i’m making real actual fund from youtube it’s not just a few pennies now and there this is 1500 pounds a month this is actually a large amount of money over term we can see like it doesn’t really change much for the next like year so for around 12 months after that i was sort of hover between the you know making a few dozen pounds a day off of youtube ads which was still pretty good but then like over term we can see that the graph really starts to increase so in throughout 2019 the rate jolts up a little so some daylights i’m making over 100 pounds a period which is again utterly crazed and then you know we’ve got a 97 88 95 100 100 the whole way through to september 2019. And then what’s really cool about this graph is how much of an exponential rise it’s been over the last six months mostly since lockdown started so i think kind of locked down was pretty good for me in the youtube direct because now all of a sudden loads more people are watching sitting down and watching videos and now we can see that these days you know for example friday the 3rd of july 578 pounds in a single era that’s pretty good sunday 23 rd of august 2020 711 pounds in a epoch if you told me a couple of years ago i was going to impel 700 quid in a epoch from youtube ads i would literally have had a stroke and i would have made ah go home this is not and this is not gonna happen it’s a very much like an a lot sort of slow and steady slow and steady and then all of a sudden suddenly it starts to grow and that’s only really happened in the last six months it’s one of those creepy things whereby it’ll it it approximately feels like like playing a video game where you your person starts off kind of level one and you can’t kill anything and then you can start kind of killing some trash but then at some top you get to kind of what feels like the end game where your character starts getting a lot more powerful and abruptly you can just kind of do all these things that you could have done before and that’s kind of what it may seem like on the sort of exponential raise of youtube income and if we kind of articulated this down to the last 28 dates we hear yeah guessed receipt in the last 28 eras 11 618 pounds whereas calculated revenue of the lifetime was about 90 000. So in the last one month i’ve made about 10 11 12 income compared to the last like three years which is which is pretty good going and we can see here that the cpm the cost per meal is 5. 50 but the actual revenue per snack is simply one pound 68 and that’s because consignments of beings have ad block it’s because youtube takes a slashed and all these different factors so yeah last-place 28 dates 11 618 pounds this is pretty good uh for situation my junior physician payment was about 3000 pounds a month like pre-tax this is also pre-tax so this is three and a bit times more than my monthly physician stipend if you want to see how much money i’ve made from other sources uh that video how much money i do in a few weeks as a doctor and youtuber will be linked in a little playlist over there along with a couple of other videos about how to make money online and how you can get started on this journey of passive income thank you for watching and i’ll see you in the next video bye
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